How to make explainer videos: the effective way


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It turns out that explainer videos can be great assets for modern businesses especially the ones that are focused on the online market. This is a fact that many prospective and existing business owners know. However, what many people can’t tell is what makes an explainer video good. In other words, they don’t know how to make an explainer video that will be truly successful. In case you have any dilemmas, keep reading our article.

What do you want to share?

The latest reports have shown that the majority of explainer videos are between 60 and 90 seconds long. This is not something that is happening by accident. Numerous surveys have shown that modern consumers make their decision whether they want to watch the explainer video to the end in the first 10 seconds. The most effective explainer videos are doing their best because they are able to keep the viewers’ attention from the start. After that, they develop the video fast and get straight to the point. So, before you start making an explainer video, make sure that you know what you are trying to achieve with it.

Think about the appearance

For many years, web designers were focused on creating rich content. We had websites that were burdened with tons of text, many images, flashy elements and more. Today, even though the Internet is faster, and we have more powerful devices, the most successful websites are the ones that have less content. Explainer videos fit in perfectly with this story because they are not very long and don’t take much space. It’s also very simple for any visitor to share an explainer video via email, blog or social media.

Besides that, explainer videos today are featuring eye pleasing content like unusual animations. Of course, this doesn’t mean that you should forget about the story and create a video that has only incredible visuals.

Think about the audio elements

When someone mentions an explainer video, we usually think about the animations or the visual aspect of this marketing tool. But, the fact is that you cannot create an effective explainer video without using adequate sounds and music. In many cases, businesses use voiceover experts to tell their story. If you are planning something like this, you should make sure that the video and audio elements are synched well.

Animated Explainer Videos for Business Growth and Promotion

When business owners are trying to build an efficient marketing campaign they realize that there is a long list of types of content that they can use for this purpose. Of course, not every type of content is used equally. In the recent period, more and more marketers are relying on explainer videos, especially on animated explainer videos. Let’s see what makes animated explainer videos useful.

Grabbing attention

As we said, there are many reasons why people opt for animated explainer videos, but one of the most common reasons us the fact that they are able to present a memorable story in a unique way. In other words, they are grabbing the attention of average Internet users and prospective clients. Animated explainer videos represent an audiovisual perfection that shows how certain services or products offered by a certain company work. By adding a video like this on your website, you will cut the bounce rate and improve your search engine ranking.

Turning visitors into buyers

Animated explainer videos can provide an instant improvement of conversion rates. They can make your brand more trustworthy and that’s why people will place orders easily. It all depends on the video and your offer, but it’s not unusual for businesses to boost the conversion rate by 50% after sharing an effective animated explainer video.


They support branding

If you want to make sure that your explainer videos will support brand building, you should watch the elements that are added to the video. For instance, many of these animated explainer videos have a certain character that explains everything viewers want to know about the offer. By creating a few videos with the same character, they will start identifying your business even if there is no logo present in the video. Obviously, you can also start adding your logo to the videos.


Numerous surveys have confirmed that animated explainer videos are quite shareable. This means that the likelihood of these videos to be shared is very high. Animated explainer videos look fun and they usually tell a simple story in a fun way. That’s why people are prone to sharing these videos on social media platforms and video platforms like Facebook, Twitter, Instagram, Vimeo, YouTube and more.

Final Words

In order to feel all the benefits associated with animated explainer videos, you should do your best to create an attractive video. Hopefully, this short how-to guide will help you understand how to make explainer videos.

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