Shopify can help your online retail business in the UK
With the growth of online retail, or ecommerce, particularly amongst b2c businesses, b2b businesses have also started to pop up more and more. If you are already have a b2b business, then this is great news for you because now may just be the perfect time for you to take your business online and start enjoying all of the benefits. Of course, there are also some downsides to b2b ecommerce, so keep on reading in order to learn more about the pros and cons, as well as why we believe you should try Shopify for your business in the UK.
If you don’t even know what b2b is, then the simplest answer is that these are businesses that are selling to other businesses, but instead of selling finished products they actually sell raw materials or different kinds of services in order to help business owners get the final product to the users. To start off, we are going to touch on some of the best benefits that you will get from selling to other businesses from an online platform, and the first thing that we are going to talk about is the fact that this is probably one of the most track-able and secure ways to sell. People in the industry, as well as people studying it, all know that there is a lot of great potential when it comes to b2b, and one of the biggest reasons for what is that business owners are able to track their process of growth completely, from the very beginning. People working in the b2c part of the industry know that data and analytics are key, and the same principal goes here. So, if you have the right data you will be able to adjust your website in order to accommodate the needs and wants of your customers. This is also an industry that is seen as a lot more stable than the b2c, which is also a great benefit. Of course, the second that you take any business online you are immediately opening it up to more opportunities, as well as to more clients, and that is exactly the case there. These transactions can be a bit more complicated in the beginning, but once you and your customers get past that learning curve, you will all be able to enjoy the benefits of it, particularly you. Something else that you need to consider is that b2b orders are of a lot bigger values than the ones that come in b2c businesses. The very nature of this industry is that people usually buy in bulk or place massive orders, and that will be great because you can make more money, as well as get much higher conversion rates because when other business owners come to shop, they usually mean to actually buy, which is not always the case with b2c businesses.
Of course, there are some downsides to b2b e-commerce as well, and things that you need to know before choosing this strategy for your business in the UK, and that is exactly what we are going to talk about today. Of course, when you are only selling to other businesses, you have to be aware from the get go that there is a limit to what you can actually do. This means that you have much fewer customers than a b2c company would have, so you have to really appreciate every single customer that you are going to get. We already mentioned that the values at which you are going to sell are much higher, however what you also need to know is that that makes it harder for you to get good deals and build meaningful and long term relationships with these customers, which is key if you want to have a successful business. Descriptions are very important when you are working in the world of b2c ecommerce, however they are even more important here. Other business owners will pay much more attention to smaller details, and product information, as well as owner information, is something that you will have to present. These businesses and the types of orders that they make also require a lot of flexibility and information in terms of the quantities of the products that they are going to be buying, because they want to be sure that they are giving their money to a stable business. Convincing customers that you are a stable and serious business can be very difficult and take a lot of time, and you can definitely lose during that period.
The right platform is what will make all of the difference when it comes to how your b2b e commerce business works, and one of the best options for businesses in the UK is definitely Shopify. This is a particularly great option for small businesses, as well as medium sized ones, since the platform was specifically designed to suit them. Running a b2b business is complicated enough, so you need a platform that will make your life easier by giving you all of the tools you will need. Shopify will give you all of the basic tools, as well as an amazing website builder that will help you design the best ecommerce possible, but one of the most standout features is the Shopify App store. This is a great feature to have when you have a b2b business, especially if you are selling more specific products, since the apps and add-ons can really help you customize the ecommerce and make it suit your needs. All you have to do is go in the App store, check out all of the different tools and choose the ones that you think will help you out the most. Shopify also has a very useful 14 day free trial, so we definitely recommend checking it out because it will give you a great idea of what the platform is like without the commitment.
B2b online retail is definitely on the rise in the UK, and all over the world, so if you are involved in a business like this, now is your time to get it to next level success. Make sure to keep this article in mind and consider all of the pros and cons that we mentioned above, check out Shopify and hopefully you will have the winning combination for a successful b2b online business.